Broad match Phrase match Exact match Negative keyword Download Bing Ads Accredited Professional Exam Answers (PDF)
You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
Campaign report Ad report Keyword report Search term report Ad group report Download Bing Ads Accredited Professional Exam Answers (PDF)
Looking at traffic history is one way to improve your bidding strategy. True or false?
True False Download Bing Ads Accredited Professional Exam Answers (PDF)
To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)
Regularly upload product, price and promotion updates in your product feed Use generic labels Use high quality images Use negative keywords Download Bing Ads Accredited Professional Exam Answers (PDF)
You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
True False Download Bing Ads Accredited Professional Exam Answers (PDF)
What do you call words or phrases that trigger ads when they match a customer’s search query?
Keywords Targeting criteria Ad group None of the above Download Bing Ads Accredited Professional Exam Answers (PDF)
Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?
True False Download Bing Ads Accredited Professional Exam Answers (PDF)
Which Microsoft Advertising functionality policies must advertisers adhere to?
Video Images Audio None of the above All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)
How do bid adjustments (modifiers) affect the display of your ad?
They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your […]
In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
User must be on Bing User must be on Facebook User must have a LinkedIn ID User must work for a large corporation User must work in advertising Download Bing Ads Accredited Professional Exam Answers (PDF)