Bing Ads Exam Answers

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Knowledge GlassComments Off on Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  • Targeting
  • Pay-per-click
  • Optimization​
  • Incremental keyword bidding

Download Bing Ads Accredited Professional Exam Answers (PDF)

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Bing Ads Exam Answers

What are the benefits of having an upgraded URL?

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They separate the landing page URL from the tracking or URL parameters. Your ad doesn’t have to go through another editorial review. The character limits are increased. You can add URL parameters and custom parameters to your tracking template. All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)
Bing Ads Exam Answers

A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

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True False Download Bing Ads Accredited Professional Exam Answers (PDF)
Bing Ads Exam Answers

If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?

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True False Download Bing Ads Accredited Professional Exam Answers (PDF)