You must first click on the Audiences tab. You must decide between Bid only or Target and bid in settings. Your data management provider must connect to the Microsoft Advertising custom audience feature. You must adjust the Default bid adjustment. None of the above Download Bing Ads Accredited Professional Exam Answers (PDF)
Allows you to exceed the character limits for Microsoft Advertising ads. Helps you find synonyms for the keywords you’ve chosen. Displays ads only to customers most interested in purchasing. Turns generic ads into custom ads. Download Bing Ads Accredited Professional Exam Answers (PDF)
Expected click-through rate Ad relevance Landing page experience All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)