A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)
It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically. It allows Smart Bidding to predict high-volume queries and sets bids for them automatically. It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate. It’s so impactful that marketers don’t even need to […]
An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? The campaign could be improved by 60% if the listed recommendations are followed. The campaign is 60% less optimal than other company campaigns. The campaign […]