Google Ads Search Certification Answers

In which way can marketers predict the impact of applying recommendations on their optimization score?

Sara TaylorComments Off on In which way can marketers predict the impact of applying recommendations on their optimization score?
  • Google AI is used to forecast how conversions will be increased as a result of recommendations.
  • Trusted, third-party tools are leveraged to analyze and optimize campaigns.
  • Every recommendation shows how it affects optimization score as a percentage.
  • The settings of comparable campaigns are cross-referenced with higher optimization scores.

The correct answer is:

  • Every recommendation shows how it affects optimization score as a percentage.

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Google Ads Search Certification Answers

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

Knowledge Glass

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Sara Taylor

Ad Rank determines this. It’s based on a variety of factors to show useful ads. Ad quality determines this. It’s based on ad and website relevance. Bids determines this. It’s based on how much marketers will pay for a click. Asset impact determines this. It’s based on sitelinks and image assets. The correct answer is: […]
Google Ads Search Certification Answers

What’s an accurate description of callout extensions?

Knowledge Glass

Extends ads with a phone number, allowing mobile users to directly call a business. A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. Download Google Ads Search Certification Exam Answers (PDF)