In the world of analytics, the time the user spent on your site is considered which type of data?

When discussing display advertising, what is an ad network?

A way to get free traffic to your site A directory of lots of websites that sell the same products as you do An online store of images you can use within your content A platform allowing the advertiser to advertise on websites within the network Download Google Digital Garage Certification Exam Answers (PDF)

Why is optimising customer touch points online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers […]

When selling to people in different countries, what payment form should you consider using if you aren’t already?

Debit cards Credit cards Paypal or Worldpay Bank transfers Download Google Digital Garage Certification Exam Answers (PDF)