In the world of analytics, the time the user spent on your site is considered which type of data?

With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

Site speed and usability Keywords and metadata Image size and navigation Site speed and visual appearance Download Google Digital Garage Certification Exam Answers (PDF)

Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business? Select the option(s) you think are correct, then hit SUBMIT.

He’d be more visible to customers He can target ads at local customers It’s easier to communicate with customers Less need for customer conversations More insights into customers’ online behaviour He can modernise his company logo Download Google Digital Garage Certification Exam Answers (PDF)

When it comes to web analytics, what insights can you gather using analytics tools?

What websites users visit after leaving your website How you currently rank in search engines How people interact with your website How people interact with your competitors’ websites Download Google Digital Garage Certification Exam Answers (PDF)