True Or False? Humanizing Your Brand Gives You A Competitive Edge Because People Like Making Connections, And They Like To Invest Their Time And Money In People They Can Relate To.

What Is NOT An Example Of A Social Media Crisis?

Employees going rogue on social media A celebrity posting an update that sparks outrage A hack into a Twitter account for a major brand These are all examples of a social media crisis. Download HubSpot Social Media Certification Exam Answers (PDF)

How Can Social Media Monitoring Inform Your Sales And Product Teams?

Your competitors’ marketing material can be copied and used for your own product or service. Your product team can explain to customers exactly why they built that feature a certain way. Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening. Customer feedback, whether positive or negative, can […]

When Should A Salesperson Put Forth The Sales Pitch In Social Media?

After sufficient rapport has been built and the customer is looking for what you have to sell After a prospect follows them back on a social channel After the first casual conversation you have with the person in social media A month after you follow the prospect on social media Download HubSpot Social Media Certification […]