How do you handle data in analytics to gain greater insights into our audience’s behaviour?

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following Bid value Domain authority Average number of visitors to the company’s website Download Google Digital Garage Certification Exam Answers (PDF)

When Designing Mobile Advertising Campaigns, What Is A Best Practice To Identify Which Keywords To Target?

Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing Keyword research tool Use a tool to harvest the keywords your competitors are using Use all the usual keywords from your website in your advertising account Download Google Digital Garage Certification Exam Answers (PDF)

Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

prioritise highlight hide promote Download Google Digital Garage Certification Exam Answers (PDF)