True or false? Failing to disclose sponsorships in content can negatively impact the reputations of both the content creator and the company

What is the primary goal of integrating content marketing with SEO?

To prioritize immediate sales over customer education To help content be engaging and easily found by search engines To increase the frequency of advertisement displays To focus on short-term promotional offers The correct answer is: To help content be engaging and easily found by search engines.

A marketing manager is concerned about AI replacing human marketers. Which of the following is the most accurate way to describe AI’s role in marketing?

AI is designed to fully automate all marketing decisions. AI should be used primarily for basic data entry tasks. AI handles repetitive tasks, allowing marketers to focus on strategy and creativity. AI is too unreliable to be trusted with important marketing functions. The correct answer is: AI handles repetitive tasks, allowing marketers to focus on […]

True or false? Bounce rate is a metric that can help you identify pages that might need improvement.

True False The correct answer is: True