True Or False? “Earned” Media Is Exposure Your Brand Has Paid For, E.G., Advertising Or Promotions.

True Or False? A Channel Takeover, Such As Letting An Influencer Run Your Instagram Or Twitter Handle For A Day, Is A Good Idea For Brands.

True False Download HubSpot Social Media Certification Exam Answers (PDF)

What Is NOT An Example Of A Social Media Crisis?

Employees going rogue on social media A celebrity posting an update that sparks outrage A hack into a Twitter account for a major brand These are all examples of a social media crisis. Download HubSpot Social Media Certification Exam Answers (PDF)

What Did Fashion Brand Burberry Do To Revolutionize How Marketers Use Social Media?

Ran a massive Facebook campaign to advertise their brand to fans Developed a highly successful public relations campaign that used social media to share their messages Invited their fans to share photos of their trench coat Began working with a famous influencer to take over their Instagram feed Download HubSpot Social Media Certification Exam Answers […]