When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
Knowledge GlassComments Off on When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
Customer Match and Similar Audiences Consumer Direct and New audiences Ideal Candidate and CRM audiences General Purchase and Return audiences Download Google Ads Video Certification Exam Answers (PDF)