Google Ads Video Answers

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

Knowledge GlassComments Off on When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
  • In-Market Audiences
  • Similar Audiences
  • Custom Intent Audiences for YouTube
  • Remarketing or Customer Match 

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

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She can check the inbound social media report. She can download the referrer category report. She can download the traffic sources report. She can review the sources tied to each click. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

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Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]
Google Ads Video Answers

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

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YouTube has the smallest number of advertisers in each vertical. YouTube refunds advertising spend if no conversion goals are met. YouTube offers the most engaged audience on the web. YouTube campaigns require no optimization or management. Download Google Ads Video Certification Exam Answers (PDF)