Google Ads Video Answers

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

Knowledge GlassComments Off on When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
  • In-Market Audiences
  • Similar Audiences
  • Custom Intent Audiences for YouTube
  • Remarketing or Customer Match 

Download Google Ads Video Certification Exam Answers (PDF)

Related Post
Google Ads Video Answers

Which TrueView ad format is billed by CPA?

Knowledge Glass

TrueView for reach TrueView for action TrueView discovery TrueView in-stream Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

Knowledge Glass

Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Increase your ad’s pacing to capture attention and keep it longer. […]
Google Ads Video Answers

Which statement is true about non-skippable in-stream ads?

Knowledge Glass

Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are available in auction or as a reservation buy. Non-skippable in-stream ads can be bought on target CPM or CPD. Non-skippable in-stream ads are six-second ads that show before a video. Download Google Ads Video Certification Exam Answers (PDF)