Fill in the blank: ____ your images can significantly improve page load times by reducing file sizes while maintaining quality.

Why might a business be able to succeed without relying heavily on paid media?

Paid media is generally less effective than organic reach. Your owned and earned media efforts have proven effective in achieving your marketing objectives. Paid media is effective for reaching broad target audiences, not specific buyer personas. Your owned and earned media efforts eliminate the need for segmentation. The correct answer is: Your owned and earned […]

FreshBites is a new online store selling meal kits. It has a limited marketing budget but wants to quickly build brand recognition and make its name memorable for potential customers. Which of the following strategies is most likely to use the availability heuristic to help FreshBites build initial brand recognition?

To highlight a limited-time discount code that’s valid for 24 hours on their website and social media To feature detailed customer reviews prominently on their landing page and in email sign-ups To offer meal kits at a very low introductory price compared to competitors, mentioning this price in the first interactions with potential customers To […]

Select all that apply. Which factors do website visitors subconsciously evaluate when interacting with a site?

Trustworthiness Ease of navigation Brand mission and values Overall usability The correct answer is: Trustworthiness Ease of navigation Overall usability