True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

Why should you limit the number of form fields you use on your form?

Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward. The information you ask for should be a fair exchange for the content you’re offering. Nobody has time to fill out a long form. Short forms show that you don’t really want to learn […]

What is the reporting library?

A resource that offers dozens of canned reports built around marketing best practices A reporting add-on feature you can buy for an additional $300 a month Dozens of canned reports that help you dig a little deeper into your data — only currently available to HubSpot Admins The section of your public library where HubSpot developers sit […]

Which statement about selecting marketplace templates is most accurate?

Any template in the marketplace will be a great fit for your content. A web developer is recommended for best results. Learning to select the best templates for your needs can help your organization build great pages faster. The most important consideration when selecting templates is brand alignment. Download Hubspot Marketing Software Certification Exam Answers (PDF)