True or false? Bounce rate is a metric that can help you identify pages that might need improvement.

A small bakery specializes in custom wedding cakes and has limited time for social media. They create beautiful cake designs but struggle with video content creation and prefer static visuals. Their target customers are brides who spend months planning and researching wedding vendors. Which social media platform strategy would be most effective for this bakery’s target market and content capabilities?

Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides. Concentrating on LinkedIn and NextDoor for professional networking with wedding planners. Focusing primarily on Threads and BlueSky for quick updates and customer service. Spreading efforts equally across all major platforms. The correct answer is: Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides.

Fill in the blanks: Intrinsic motivation is ____, while extrinsic motivation is ____.

behavioral, cognitive rational, emotional driven by internal rewards, driven by external rewards based on one’s needs, based on one’s values The correct answer is: driven by internal rewards, driven by external rewards.

In the early stage of the buyer’s journey, what type of keywords should your content focus on?

Price point and features Technical specifications and detailed user guide Broad questions and education In-depth case studies and industry reports The correct answer is: Broad questions and education.