Your social media links An interactive map Your physical location details Business registration number Download Google Digital Garage Certification Exam Answers (PDF)
Author: Knowledge Glass
What are the benefits of using social media when looking to advertise your business locally?
People trust local businesses on social media You can target ads to a specific local audience You can make video ads promoting the area People use social media more than they use search engines Download Google Digital Garage Certification Exam Answers (PDF)
Why is social media a great tool for your business to build trust and engagement with your audience?
You can share offers and discounts exclusively to your following You can share blogs from other businesses to cover more than what you do You can share honest reviews about your product or service You can connect with customers at any time of the day Download Google Digital Garage Certification Exam Answers (PDF)
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
Paid advertising Pay for followers Follow all of your competitors’ followers Overuse hashtags Download Google Digital Garage Certification Exam Answers (PDF)
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Site speed and usability Keywords and metadata Image size and navigation Site speed and visual appearance Download Google Digital Garage Certification Exam Answers (PDF)
When looking to advertise your business to mobile users, social media advertising can be really effective because…
it allows you to target people who have ad blockers enabled it can be seen by people who aren’t logged into their accounts it allows you to target people based on their likes and interests it doesn’t cost too much to spread your ads far Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is a core benefit that content marketing can bring to a business’s online presence?
It can improve sales by directing more traffic to your website It can enable a business to create a bank of content, which can be reused to create ads It helps a company identify its biggest competitors It provides you with another channel to push sales and promotional messages to customers on a regular basis […]
When it comes to email marketing, what do we mean by the term A/B testing?
A/B testing means you can split your contacts alphabetically A/B testing means you send the same email twice to the same people A/B testing means splitting your audience and sending each of them a different variation of your email A/B testing means it is spell checked and proofed, prior to hitting send Download Google Digital […]
When planning your display advertising, what does the word ‘placement’ mean?
The exact location of your ad on a particular page of a website The size and position of your ad The exact location of your ad on search engine results pages The position of text within your ad Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is a benefit of display advertising over search advertising?
Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)