What time of day your website gets the most traffic How many mentions or likes you get on social media How well your competitor’s ad campaigns are doing The email addresses of visitors to your landing pages Download Google Digital Garage Certification Exam Answers (PDF)
Author: Knowledge Glass
Analytics can give you immediate valuable information about which type of customers?
Previous and current customers Current and future customers Previous and future customers Offline and online customers Download Google Digital Garage Certification Exam Answers (PDF)
If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
How long people spend on your ‘How To Find Us’ page Which day of the week is most popular for bookings Whether your funny Tweet goes viral How many people visiting your site book a room with you Download Google Digital Garage Certification Exam Answers (PDF)
Most web analytics tools can tell you what information about the user?
Their contact details, their behaviour and their operating system Their location, type of device they’re using and pages visited Their location, type of device they’re using and contact details Their interests, when they delete their browser cookies and their location Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
Try a different search engine Tweak the ad’s copy and analyse the results Hire a professional ad agency Delete the ad and try again Download Google Digital Garage Certification Exam Answers (PDF)
Which section of Google Analytics can tell you whether visitors have found your website via social media?
Site search Acquisition Behaviour Search Console Download Google Digital Garage Certification Exam Answers (PDF)
Which type of data relates to a metric that can be represented with a number?
Quantitative Qualitative Holistic Customer Download Google Digital Garage Certification Exam Answers (PDF)
What makes the data cycle useful?
It helps you make the most of the data collected from marketing activities It helps you evaluate your competition It provides information about what users like about your website It presents collected data in a visually appealing way Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
‘Why’ ‘How’ ‘When’ ‘Who’ Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is a benefit of using spreadsheets?
Vast quantities of data can be stored, sorted and analysed quickly Data can only be accessed when all users are online Valuable customer and market insights can be delivered quickly Spreadsheets are the only way to collect data and extrapolate results Download Google Digital Garage Certification Exam Answers (PDF)