HubSpot Marketing Software Certification

All of the following are components of a topic cluster EXCEPT:

Knowledge GlassComments Off on All of the following are components of a topic cluster EXCEPT:
  • Core topics, which will take the shape of your pillar page
  • Subtopics, such as blog posts or videos
  • Distribution channels, such as YouTube or Twitter
  • Internal hyperlinks

Download Hubspot Marketing Software Certification Exam Answers (PDF)

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HubSpot Marketing Software Certification

Where is information collected by your form submissions stored in HubSpot?

Knowledge Glass

Buyer personas Your reports home Deal records Contact records Download Hubspot Marketing Software Certification Exam Answers (PDF)
HubSpot Marketing Software Certification

When drafting an email, why would you enable a web version of your email?

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Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly. Enabling a web version of your email helps you create SEO with your email copy. Some email clients require a web version to render marketing emails. You should […]
HubSpot Marketing Software Certification

What’s the difference between a form and a lead flow?

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Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]