True or false? AI-driven segmentation and predictive analytics allow businesses to anticipate customer behaviors in real time.

Which element of its platform does Netflix optimize with AI-powered A/B testing?

User subscription pricing Cover images/thumbnails for shows and movies Streaming video quality Customer service response times The correct answer is: Cover images/thumbnails for shows and movies.

True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

True False The correct answer is: True

Fill in the blank: ____ are effective content types for reaching potential customers during the awareness stage of the buyer’s journey.

E-books and influencer marketing Case studies and webinars Short-form videos and influencer marketing Webinars and short-form videos The correct answer is: Short-form videos and influencer marketing.