True or false? AI-driven budget allocation is based on past campaign data, with no real-time adjustments.

Select all that apply. You’re reviewing your digital presence and notice that contacts often drop off when navigating your website and receiving email communications. To create a more cohesive, trustworthy, and positive user experience, which of the following actions should you take?

Redesign your email templates with significantly different layouts and visual styles to keep them fresh and unexpected. Use high-quality, relevant visuals and messaging on the website and in emails to accurately reflect the brand’s value proposition and the emotions you want customers to associate with it. Simplify the website navigation menu and ensure it is […]

A fashion brand wants to use AI to generate social media captions for a product launch. How should they ensure authenticity while using AI?

By using AI-generated captions without any human review By using multiple AI-generated options to test different tones By using AI for keyword research rather than for creative generation By using AI to generate captions, then refining them with human edits to maintain brand’s voice The correct answer is: By using AI to generate captions, then […]

Select all that apply. Which of the following statements about trigger-based emails are true?

They can be used to follow up immediately after a lead downloads a resource. They are primarily designed for broadcasting general announcements to a wide audience. They contribute to a seamless customer experience because of their timing and relevance. They are sent according to a predefined schedule set for the entire email list. The correct […]