A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

What criteria cannot be used to create a Custom Segment?

Sequences of user actions Dimensions Metrics Ad type Download Google Analytics Individual Certification Exam Answers (PDF)

What report shows which web pages get the most traffic and highest engagement?

Frequency and Recency report Active Users report All Pages report Engagement report Download Google Analytics Individual Certification Exam Answers (PDF)

What is a “secondary dimension” in Google Analytics?

An additional report dimension for more specific analysis An additional report metric for more specific analysis A dashboard widget that offers more specific analysis A visualization to understand the impact of data Download Google Analytics Individual Certification Exam Answers (PDF)