- Set a content distribution goal.
- Identify your audience’s preferred channels.
- Run tests for new marketing channels.
- Align your strategy with sales initiatives.
Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
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How can you ensure your video content initiates actions? Select all that apply.
Experiment with different types of CTAs, like visual and verbal. Design your CTA to stand out. Include a CTA to your website if the content is hosted on YouTube. Repeat your CTA at least five times throughout your video. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.
Run social media polls. Interview your marketing team. Run focus groups with customers. Publish online surveys. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
What’s the difference between single source attribution and multi-touch attribution models?
There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]