Bing Ads Exam Answers

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Knowledge GlassComments Off on Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  • Targeting
  • Pay-per-click
  • Optimization​
  • Incremental keyword bidding

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Bing Ads Exam Answers

In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)

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User must be on Bing User must be on Facebook User​ must have a LinkedIn ID User must work for a large corporation User must work in advertising Download Bing Ads Accredited Professional Exam Answers (PDF)
Bing Ads Exam Answers

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

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Broad match Audience targeting Param 3 Negative keyword Download Bing Ads Accredited Professional Exam Answers (PDF)
Bing Ads Exam Answers

What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

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You must first click on the Audiences tab. You must decide between Bid only or Target and bid in settings. Your data management provider must connect to the Microsoft Advertising custom audience feature. You must adjust the Default bid adjustment. None of the above Download Bing Ads Accredited Professional Exam Answers (PDF)