What do you call words or phrases that trigger ads when they match a customer’s search query?

How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your […]

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)

Regularly​ upload product, price and promotion updates in your product feed Use generic labels Use high quality images Use negative keywords Download Bing Ads Accredited Professional Exam Answers (PDF)

Automated rules can only be applied at the campaign level. True or false?

True False Download Bing Ads Accredited Professional Exam Answers (PDF)