Bing Ads Exam Answers

What is a keyword bid?

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  • Specifies the number of times your ad is displayed in a given month.
  • Specifies the maximum price you are willing to pay each time someone clicks your ad.
  • Specifies how closely a search query must match your keyword.
  • Specifies what price you must pay for your keywords in order to reach position one.

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Bing Ads Exam Answers

A best practice for updating UET tags on your website is:

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Apply sitewide tagging of your UET tag (including all ad landing pages) Use only the JavaScript version of your UET tag Don’t place your UET tag within an iFrame Incorporate all relevant event parameters into your UET tag All​ of the above Download Bing Ads Accredited Professional Exam Answers (PDF)
Bing Ads Exam Answers

Which Microsoft Advertising functionality policies must advertisers adhere to?

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Video Images Audio None of the above All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)
Bing Ads Exam Answers

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

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Broad match Audience targeting Param 3 Negative keyword Download Bing Ads Accredited Professional Exam Answers (PDF)