- Custom, targeting, standard
- Location, device, search query
- Gender, geographical location, purchasing pattern
- Tracking, bids, UET tag
Download Bing Ads Accredited Professional Exam Answers (PDF)
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What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
Intellectual property & counterfeit, pharmacy and health care & adult content Gambling and contests, online fraud & financial products Weapons and weapon-related products, political ads & under 18 users None of the above All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)
Best practices for using automated rules include the following: (Select 3)
Use maximum and minimum CPC limits or bid estimates Applying similar rules with different criteria to subsets of your account Use all five bidding strategies all of the time Monitor performance at least once per week Download Bing Ads Accredited Professional Exam Answers (PDF)
Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
Age/gender In-Market audiences provided by Microsoft Advertising All time zones All countries Download Bing Ads Accredited Professional Exam Answers (PDF)