What key strategies might an advertiser use Microsoft Advertising Intelligence for?

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Broad match Phrase match Exact match Negative keyword Download Bing Ads Accredited Professional Exam Answers (PDF)

What is the main benefit of Syndication?

You can expand your reach and get more clicks with a new, high-quality audience. You can reach more customers through a growing network. Microsoft Advertising has controls in place to help keep the quality you expect. CPCs on the Microsoft Advertising syndication partner network are generally lower. All of the above Download Bing Ads Accredited Professional Exam […]

You can create a new campaign by copying an existing campaign from one account to another. True or false?

True False Download Bing Ads Accredited Professional Exam Answers (PDF)