HubSpot Growth-Driven Design Certification

Imagine You’re Reviewing Your Website’s Analytics And Notice A Large Percentage Of Users Exiting The Site On The Third Step Of Your Conversion Funnel. The Third Step Of The Conversion Funnel Is The “Product Comparison Page.” You Want To Review The Behaviors And Interactions Each User Has On That Page Just Before They Exit. Which Research Category Would Be Best To Use In The Scenario Above?

Knowledge GlassComments Off on Imagine You’re Reviewing Your Website’s Analytics And Notice A Large Percentage Of Users Exiting The Site On The Third Step Of Your Conversion Funnel. The Third Step Of The Conversion Funnel Is The “Product Comparison Page.” You Want To Review The Behaviors And Interactions Each User Has On That Page Just Before They Exit. Which Research Category Would Be Best To Use In The Scenario Above?
  • Observational
  • Qualitative
  • Quantitative
  • Prototyping

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HubSpot Growth-Driven Design Certification

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Imagine Your CEO Says, “Why Do We Need To Use Growth-Driven Design On Our Website? Don’t We Just Need It To Look Better Than Our Competitors?” Which Of The Following Is The Best Response To Your CEO?

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“We need to shift our thinking to view the website as an asset we invest in to drive company growth. Agencies on a 2017 survey reported seeing 14.1% more visitors, 16.9% more leads, and 11.2% more revenue six months after launching their website using Growth-Driven Design.” “Our website is very important. GDD helps us organize and store […]