To prioritize immediate sales over customer education To help content be engaging and easily found by search engines To increase the frequency of advertisement displays To focus on short-term promotional offers The correct answer is: To help content be engaging and easily found by search engines.
Start with the maximum budget possible to get immediate results. Allocate budget equally across all available platforms. Begin with a modest budget, test thoroughly, then scale up what proves effective. Focus all budget on one single campaign type. The correct answer is: Begin with a modest budget, test thoroughly, then scale up what proves effective.
