True or false? Offering users only a generic accept button for cookies is considered a best practice for transparency in data consent.

Select all that apply. Which of the following statements about trigger-based emails are true?

They can be used to follow up immediately after a lead downloads a resource. They are primarily designed for broadcasting general announcements to a wide audience. They contribute to a seamless customer experience because of their timing and relevance. They are sent according to a predefined schedule set for the entire email list. The correct […]

What is the key difference between digital marketing for B2B and B2C companies?

B2B focuses on building brand loyalty through community, while B2C focuses on quick transactions. B2B primarily uses traditional advertising, while B2C relies on digital channels. B2B focuses on generating quality leads online to connect with the sales team, while B2C focuses on selling directly from the website with less reliance on salespeople. B2B aims for […]

Which of the following is a primary driver for the growing demand for personalization online?

The desire for all-inclusive access across all possible platforms The expectation of receiving free products or services The appreciation for relevance and efficiency The need for anonymity in online interactions The correct answer is: The appreciation for relevance and efficiency.