True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

CodeCrafters is a B2B company that sells custom software solutions. They noticed some leads spend a significant amount of time browsing detailed feature pages but leave without signing up for a demo or downloading resources. Which of the following is the most effective approach for CodeCrafters to engage these leads using email marketing?

Adding these leads to a general newsletter list that sends weekly company updates and promotional offers Segmenting these leads by time spent on specific feature pages and sending trigger-based emails soon after their website visit, including relevant case studies or success stories Sending these leads a survey via email asking why they didn’t sign up […]

What foundational role do buyer personas and customer journey mapping play in an effective omnichannel marketing strategy?

They help determine the overall marketing budget and resource allocation across different departments. They help marketers identify emerging technologies and AI tools necessary for automating campaign execution. They provide an understanding of the audience’s needs, pain points, and behaviors across touchpoints, enabling the creation of personalized, relevant, and cohesive experiences. They allow for easy categorization […]

True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

True False The correct answer is: False.