True or false? AI-driven budget allocation is based on past campaign data, with no real-time adjustments.

You notice that your website’s blog post receives a lot of traffic, but few visitors click through to your product page. What could be a data-driven next step?

Increase the number of blog posts on the topics readers care about. Focus your efforts on paid advertising. Add a section in the blog that links your product to the topic readers care about. Remove the blog post to decrease irrelevant traffic. The correct answer is: Add a section in the blog that links your […]

What is the importance of having consistent messaging across all your channels?

It helps you target different audiences for every channel. It increases the chances that your visitors will see different promotions at once. It encourages users to visit all your social channels. It builds credibility with your audience. The correct answer is: It builds credibility with your audience.

Select all that apply. Which of the following statements about trigger-based emails are true?

They can be used to follow up immediately after a lead downloads a resource. They are primarily designed for broadcasting general announcements to a wide audience. They contribute to a seamless customer experience because of their timing and relevance. They are sent according to a predefined schedule set for the entire email list. The correct […]