True or false? Similar to other digital channels, email marketing primarily relies on consumers passively discovering content.

A retail company wants to implement AI for customer retention. Which of the following is the most effective approach?

Using predictive AI analytics to identify customers at risk of churning and trigger automated retention campaigns Using AI to create and send generic retention emails Using AI primarily for inventory management and customer retention reporting Using AI chatbots to replace all customer service representatives and automate follow-ups The correct answer is: Using predictive AI analytics […]

What is the primary benefit of adopting ethical data handling practices in your marketing strategy?

Building trust and long-term relationships Complying with data regulations Increasing data collection for targeting advertising Enhancing website traffic through data analytics The correct answer is: Building trust and long-term relationships.

When setting up social media advertising campaigns, what is recommended for beginners regarding budget allocation?

Start with the maximum budget possible to get immediate results. Allocate budget equally across all available platforms. Begin with a modest budget, test thoroughly, then scale up what proves effective. Focus all budget on one single campaign type. The correct answer is: Begin with a modest budget, test thoroughly, then scale up what proves effective.