Fill in the blank: A SMART goal is specific, measurable, achievable, ____, and time-bound. This helps in setting realistic expectations for your SEO and content marketing efforts.

Your brand is partnering with an influencer to promote a product. What is the ethical way to handle the collaboration?

Do not disclose any payment to maintain impartial reviews. Use indirect language to refer to the partnership. Clearly label the content as sponsored. Focus on influencer reach and engagement metrics. The correct answer is: Clearly label the content as sponsored.

True or false? Effective omnichannel digital marketing strategies require each digital channel to operate independently with unique messaging tailored only for each specific platform.

True False The correct answer is: False.

You’ve launched new social, email, and ad campaigns. What is one strategy to anchor your marketing around your website?

To link every campaign back to a unique landing page on your website To direct all traffic to your company’s social media profiles To increase the frequency of your social media posts To prioritize paid advertising for engagement The correct answer is: To link every campaign back to a unique landing page on your website.