Hubspot Digital Marketing Certification

What is the primary goal of integrating content marketing with SEO?

Sara TaylorComment(0)
  • To prioritize immediate sales over customer education
  • To help content be engaging and easily found by search engines
  • To increase the frequency of advertisement displays
  • To focus on short-term promotional offers

The correct answer is:

  • To help content be engaging and easily found by search engines.

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Hubspot Digital Marketing Certification

Select all that apply. Which of the following are ways email marketing can indirectly support your SEO strategy?

Sara Taylor

Improving website engagement metrics like time on page and bounce rate Ensuring the website’s robots.txt file is updated automatically Providing insights for keyword research based on subscriber feedback Generating backlinks from other websites through content promotion The correct answer is: Improving website engagement metrics like time on page and bounce rate Providing insights for keyword […]
Hubspot Digital Marketing Certification

True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.

Sara Taylor

True False The correct answer is: True
Hubspot Digital Marketing Certification

You want to improve your lead nurturing strategy for leads in the consideration stage of the buyer’s journey. Which approach is most aligned with best practices for consumer motivation, personalization, and ethical data use?

Sara Taylor

Sending a weekly newsletter to all contacts who signed up via the website, featuring your newest products Purchasing a third-party list of potential leads and sending them a mass email promoting a limited-time discount to motivate immediate purchase Analyzing the specific pages leads visit on the website to segment them, then sending automated, trigger-based emails […]