Select all that apply. You’re reviewing your digital presence and notice that contacts often drop off when navigating your website and receiving email communications. To create a more cohesive, trustworthy, and positive user experience, which of the following actions should you take?

• Redesign your email templates with significantly different layouts and visual styles to keep them fresh and unexpected.
• Use high-quality, relevant visuals and messaging on the website and in emails to accurately reflect the brand’s value proposition and the emotions you want customers to associate with it.
• Simplify the website navigation menu and ensure it is fully responsive and optimized for mobile devices.
• Implement aggressive pop-ups and visual distractions on the website to capture attention.
• Ensure consistent brand guidelines are applied across the website design and all email templates.

The correct answer is:

• Use high-quality, relevant visuals and messaging on the website and in emails to accurately reflect the brand’s value proposition and the emotions you want customers to associate with it.
• Simplify the website navigation menu and ensure it is fully responsive and optimized for mobile devices.
• Ensure consistent brand guidelines are applied across the website design and all email templates.