Select all that apply. You want to ethically use both scarcity bias and the bandwagon effect in your marketing. Which of the following are appropriate ways of doing so?

• Implementing real-time inventory updates on product pages and email alerts to show low stock when applicable
• Showcasing authentic customer testimonials and positive reviews on your website and social media platforms
• Featuring photos generated by AI, presented as real customers using your product, in social media posts and email newsletters
• Creating a sense of urgency by claiming “Only a few left!” when inventory is high

The correct answer is:

• Implementing real-time inventory updates on product pages and email alerts to show low stock when applicable
• Showcasing authentic customer testimonials and positive reviews on your website and social media platforms