Fill in the blank: ____ your images can significantly improve page load times by reducing file sizes while maintaining quality.

You work for an online boutique selling unique, handcrafted jewelry. You notice many shoppers add items to their cart but don’t complete their purchase. Which digital marketing strategy should you prioritize to encourage these customers to finalize their orders?

Shifting social media efforts toward creating humorous, viral video challenges to increase brand visibility Investing in attending B2B networking events and developing detailed whitepapers on the sustainable sourcing of materials Focusing primarily on optimizing your blog content about jewelry history for search engines Implementing follow-up emails reminding shoppers about their abandoned carts, perhaps with a […]

True or false? Failing to disclose sponsorships in content can negatively impact the reputations of both the content creator and the company

True False The correct answer is: True

When setting up social media advertising campaigns, what is recommended for beginners regarding budget allocation?

Start with the maximum budget possible to get immediate results. Allocate budget equally across all available platforms. Begin with a modest budget, test thoroughly, then scale up what proves effective. Focus all budget on one single campaign type. The correct answer is: Begin with a modest budget, test thoroughly, then scale up what proves effective.