Search Ads 360 Certification

Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?

Sara TaylorComments Off on Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?
  • You should suggest Performance Center.
  • You should suggest Display & Video 360.
  • You should suggest Looker Studio.
  • You should suggest Google Analytics 4.

The correct answer is:

  • You should suggest Looker Studio.

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Search Ads 360 Certification

What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?

Sara Taylor

Return on investment (ROI) Return on ad spend (ROAS) Engagements Conversions The correct answer is: Conversions
Search Ads 360 Certification

If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?

Sara Taylor

By building custom reports By changing keywords By creating formula columns By writing automated rules The correct answer is: By writing automated rules
Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Sara Taylor

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.