A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more A strategy […]
Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]
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