You tell them Performance Max, Search, and Display. You tell them Shopping, Performance Max, and Search. You tell them Performance Max, Shopping, and Display. You tell them Shopping, Performance Max, and Display. The correct answer is: You tell them Shopping, Performance Max, and Search.
You should set up return on investment (ROI). You should set up return on ad spend (ROAS). You should set up impression share. You should set up total number of clicks. The correct answer is: You should set up impression share.
You should tell them to evaluate at the ad group level. You should tell them to evaluate at the campaign level. You should tell them to evaluate at the keywords level. You should tell them to evaluate at the portfolio level. The correct answer is: You should tell them to evaluate at the portfolio level.