True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

Which of the following metrics are marketing teams NOT likely to report on?

Monthly website traffic Rate of visitors converted to contacts Rate of contacts qualified to be handed over to sales Individual sales users’ monthly quota Download Hubspot Marketing Software Certification Exam Answers (PDF)

Why should you limit the number of form fields you use on your form?

Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward. The information you ask for should be a fair exchange for the content you’re offering. Nobody has time to fill out a long form. Short forms show that you don’t really want to learn […]

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)