The definition of __________ is the software that exists with the goal of automating your marketing actions.

What is a landing page?

A single page that covers all aspects of the topic, with room for more in-depth reporting A pop-up form The page typically encountered first on a website that usually contains links to the other pages of the site Website pages that are designed to convert visitors into leads Download Hubspot Marketing Software Certification Exam Answers (PDF)

What are the elements of a traditional conversion path?

Chatbot, live chat, messaging app Landing page, form, chatbot Landing page, form, CTA, thank you page Thank you page, messaging app, CTA, landing page Download Hubspot Marketing Software Certification Exam Answers (PDF)

Why should you limit the number of form fields you use on your form?

Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward. The information you ask for should be a fair exchange for the content you’re offering. Nobody has time to fill out a long form. Short forms show that you don’t really want to learn […]