Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your entire contact database Include enough content in the email so there is no need for them to click away to read further elsewhere Only include a call-to-action on the landing page you’re linking to […]

Which three pieces of information are essential to include first in your local directory listing?

Business address, website, telephone numbers Business name, business address, telephone numbers Website, telephone numbers, email address Business name, email address, website Download Google Digital Garage Certification Exam Answers (PDF)

What should your search ad have in order to promote more clicks?

A call to action A catchy headline A close-up photo A social media link Download Google Digital Garage Certification Exam Answers (PDF)