When selling to people in different countries, what payment form should you consider using if you aren’t already?

Which of the following is a benefit of display advertising over search advertising?

Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily Download Google Digital Garage Certification Exam Answers (PDF)

What is the term we use to describe how search engines categorise each piece of content?

Listing Crawling Indexing Ranking Download Google Digital Garage Certification Exam Answers (PDF)