How do you handle data in analytics to gain greater insights into our audience’s behaviour?

Which term best describes the business activity that occurs when website visitors buy products or services from you online?

E-commerce Display advertising Search engine marketing Pay per click Download Google Digital Garage Certification Exam Answers (PDF)

What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors Whether the visitors liked the social campaigns or not Whether a visitor called the store after seeing a social post Whether the visitor clicked on a paid ad or organic listing Download Google Digital Garage Certification Exam Answers (PDF)

Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)