What’s The Biggest Challenge For Most Businesses When Going Online?

“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

Writing engaging online copy Keeping the target audience in mind Understanding the user journey Being consistent in your approach to copy Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an example of a local search?

“bike shop near me” “bike shop in UK” “local bicycle shop” “bike shops” Download Google Digital Garage Certification Exam Answers (PDF)

Why is optimising customer touch points online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers […]