People use their phones while they are on the go Ads are smaller in mobile devices and therefore cheaper People prefer to receive adverts on their mobile Everyone has a mobile phone Download Google Digital Garage Certification Exam Answers (PDF)
Competition, cohesiveness, relevance Frequency, competition, relevance Relevance, cohesiveness, execution Frequency, execution, relevance Download Google Digital Garage Certification Exam Answers (PDF)
Compare follower numbers across platforms Use online analytics tools to measure engagement See what competitor businesses are using Ask friends and family which platforms they use Download Google Digital Garage Certification Exam Answers (PDF)