Making a purchase Watching a video Customer’s lifetime value Signing up for a newsletter Download Google Analytics Individual Certification Exam Answers (PDF)
First campaign, search, or ad Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints Download Google Analytics Individual Certification Exam Answers (PDF)
Top Events report Frequency and Recency report Location report Content Drilldown report Download Google Analytics Individual Certification Exam Answers (PDF)