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A buyer persona is an actual representation of your customer based on real data. A buyer persona is a semi-fictional representation of your lead before they become a customer. A buyer persona is a semi-fictional representation of your ideal customer. A buyer persona is a tool you use to define your ideal customer. Download HubSpot Email Marketing Certification Exam […]
Information gathered from website activity Information gathered from a form submission Information gathered from implied behavior Information gathered from user behavior Download HubSpot Email Marketing Certification Exam Answers (PDF)