Your Boss Asks You To Report On How Your Content Campaign Has Contributed To His Lead Generation Goals. What Metric Do You Report On To Demonstrate Its Contribution?

You’re Analyzing The Performance Of Your Social Channels And You Notice That Facebook Consistently Outperforms Your Twitter And LinkedIn Page. What Should You Do Next?

Post the same message on all channels as Facebook since it is working well. Analyze Facebook further to see which posts are working for future content ideas. Transition all social ad budget to Facebook in support of boosting each post moving forward. All of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)

Fill In The Blank: The Following Sentence Is An Example Of ____________ Voice? “The Grocery Shopping Was Done By Your Father.”

Active Passive Reactive Subtle Download HubSpot Content Marketing Certification Exam Answers (PDF)

True Or False? If Your Marketing Tests Have Over A 50% Failure Rate, Then You’ve Done Something Wrong.

True, the majority of your tests should be successful. True, you should never have over a 50% failure rate with your tests. False, the purpose of a test is to prove or disprove your hypothesis. False, you need to perform enough tests that more than 50% fail. Download HubSpot Content Marketing Certification Exam Answers (PDF)