Create emotional appeal through your content Be consistent and authentic Use the third-person point of view Your story should be clear and concise Download HubSpot Content Marketing Certification Exam Answers (PDF)
True, conflict helps build developmental and emotional connections. True, people care more about the conflict than the resolution. False, your story is strong enough to explain the value of your products and services. False, conflict only reduces the connection of what you’re trying to communicate. Download HubSpot Content Marketing Certification Exam Answers (PDF)
Content is needed to attract people to your site. Content is needed to attract visitors and convert them into leads. Content is needed to close leads into customers and turn customers into promoters. All of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)